Member Growth Promotes the Company’s Growth.
Terra Culture is distinctively created by Cultural Fusion.
In the global market, Terra Motors, which conducts business activities from its home base in India, understands and adapts to the different cultural backgrounds of India and Japan, and has accepted each other as they are. We have succeeded in an essential cultural fusion through acceptance, creating a unique Terra Culture that no other company can match.
The two pillars of Terra Culture are “Double S (Strategy & System)” and “R&C with 360 (Respect & Corporate)”.
Double S has achieved stable quality and high productivity by developing strategies, which the Japanese team has excelled at, putting them into clear instructions, communicating them to the Indian team, and systematizing them. R&C with 360 (Respect & Co-operate) is an attitude of accepting and respecting different things and helping each other due to the high level of diversity acceptance of the Indian people.