R & D
The Role of R&D — Terra Motors' Strengths
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Frequent introduction of new designs
SPEED
Delivering new value and products to our customers with speed.
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Unique design standards that withstand Asia’s harsh roads and environments
Quality
Providing quality that ensures satisfaction even in tough conditions.
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Modular design by vehicle segment
Delivery
Shared design frameworks shorten development time.
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Manufacturing in collaboration with experienced partners
Cost
Reducing production costs through strong manufacturing partnerships.
By combining fast development with market-specific QCD (Quality, Cost, Delivery) optimization, we deliver competitive products.
We are committed to offering the right quality at the right price, driving product development based on market needs, and continually creating products that attract and satisfy our customers.
Development
Development Framework
To bring EVs to the world that continue to be loved globally, we are constantly advancing the development of our products and technologies.
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Product Planning
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Design & Analysis
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Supply Chain Development
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Prototyping & Testing
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Manufacturing
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Assembly
Product Planning
Developing products rooted in each country and region
Even similar products can differ greatly in terms of required quality, pricing, and characteristics depending on the country or region. At Terra Motors, we build a development system tailored to local needs—listening closely to our customers and quickly delivering the “I wish I had this” and “I need something like that” ideas to their hands.
Design & Analysis
Design operations based at our India R&D center
Our R&D center in India leads our design and analysis operations. Most of the design and analysis work is conducted in-house, with support from experienced Japanese engineers to develop vehicle bodies with precision and expertise.
Shorter development cycles through modular design
By implementing modular design across vehicle segments and sharing components, we significantly reduce design time.
Design standards built for Asia’s harsh environments
Vehicle usage naturally varies across Asian countries. Drawing on our experience and know-how from these markets, we apply unique design standards to ensure our vehicles withstand the demanding climates and conditions of Asia.
Quality, Cost, and Durability
A diverse and flexible supply chain
While local production for local consumption is a common trend in the automotive industry, Terra Motors does not limit itself to localization. Each market demands different standards for quality, pricing, and performance. Our supply chain taps into a wide range of suppliers across Asia, each bringing unique strengths in quality, cost, and functionality — allowing us to tailor our sourcing to meet the specific needs of every market.
Prototyping & Testing
Testing under extreme usage conditions
In many Asian countries, the following challenges are commonly seen:
Poor road conditions — unpaved surfaces and frequent potholes
Regular overloading beyond passenger or cargo capacity
Harsh climates — extreme heat over 40°C and high humidity
To ensure our vehicles withstand these tough environments, Terra Motors combines in-house testing with outsourced trials. Our testing team works closely with design and manufacturing partners to deliver products that are reliable even in the most demanding conditions across Asia.
We welcome collaborations with companies that have advanced testing facilities and deep testing expertise!
Manufacturing
Collaborative manufacturing with trusted partners
At Terra Motors, we maintain a network of manufacturing partners tailored to each market and product. Instead of in-house production, we entrust manufacturing to our partners. Through building strong relationships with these partners, we establish unique quality assurance systems and frameworks for enhancing quality and productivity. This includes setting up test courses and other facilities to ensure a robust manufacturing structure.
High-quality production and stable supply
Collaborating with experienced manufacturing partners, we ensure high-quality production and a stable supply of products.
Cost-effective manufacturing
Even amidst intense price competition in the Asian market, we strive to offer products that satisfy our customers by reducing manufacturing costs.
Assembly
Vehicle assembly at local plants in each country
At Terra Motors, we assemble vehicles at local factories in each country by combining bodies and functional components manufactured by our partner companies. Assembly is carried out in accordance with our internal quality standards, ensuring that we deliver vehicles with consistent and reliable quality to our customers.
